European companies are betting on Brazil

German Krone acts in the country for three years through partnerships with national retailers

by Luciana Franco, Hanover ( Germany )

( Krone holds 25 % of the Brazilian harvesters and hay balers - Reuters)

The company of agricultural machinery Krone , based in Spelle , Germany, operates in Brazil for three years through partnerships with national retailers signed by Bouwman Group , which represents the brand in the country

The company operates with implements for animal feed and biomass and installed a center in the municipality of Castro , Paraná , where is located the largest dairy in the country , producing over 180 million liters of milk per year.

Leading manufacturer of mowers and balers , in Brazil the company provides hay and forage equipment and focus on the development of the dairy industry to continue growing. " The average milk production per cow in Brazil is still very low and needs to grow at least 25 liters per animal. Believe this will support the company's performance in the country , as well as the segment of biomass that is is increasingly heated " says Rafael Bouwman , manager of South America company .

With 1300 employees and five factories in Europe, Krone holds 25 % of the Brazilian harvesters and hay balers . "We aim to achieve 60 % of the segment in 2020 ," says Bouwman . If sales remain at the pace of the last three years , the task will be easy. The company's sales in the domestic market jumped from U.S. $ 1.5 million in 2011 to R $ 20 million , to be recorded this year .

The Triolet - Dutch company specialized in dealing animals - is also three years ago in Brazil and focus on developing segments of milk and cut to consolidate the country; " The Brazilian producer eager for new technologies ," says Jarno Reulink , director of Triolet , which is expanding the service to small farmers in Brazil ( operating Finame ) . The company has developed a robot technology - which is an automated program - for the treatment of animals , which should be available in Brazil in the coming years .

* The journalist visited the fair at the invitation of the German Agricultural Society ( DLG ) and the Ministry of Agriculture of the German

Source : Globo Rural Magazine ( Brazil ) .