Brazilian companies eyeing Eastern Europe

Implements produced in Brazil require adaptations to be marketed in Germany

by Luciana Franco, Hanover ( Germany ) *

( German Market of machinery is the most demanding European Union - Photo : Luciana Franco)

The Brazilian Association of the Industry of Agricultural Machinery ( Abimaq ) is present with a stand at Agritechnica which houses five Brazilian companies of equipment that is interested in exporting to Eastern Europe . " We created the brand " Brazil Machinery Solutions " and we are publishing the Brazilian technology in various parts of the world ," says Marco Antonio Carlotti , director Abimaq .

One is Jan, who exposes the third time in the German fair . " We are bringing a new product to the event . 's Distributor of fertilizers, lime and seeds ," says William Simoni , business representative for the European Market . According to him , the idea of being on the Hanover Fair aims to open the German market . " It is the most demanding market of European Union . If we sell to Germany , it is easier to provide to other countries ," says Simoni .

The implements produced in Brazil require adaptations to be marketed in Germany . The machines may have a maximum width of 3.5 meters for shipping , all the implements you need to have brake systems and signaling and coupling (which will fix the implement to the tractor ) must be approved .

These requirements do not exist in Brazil . Still, some companies are betting in Europe , " since the national market is overheated ," says the director of Abimaq . Another company that believes in exports to Germany and neighboring countries is the Armadillo Marchesan , which operates with soil preparation equipment , such as parts for discs and grids .

On the other hand , it is clear the interest of Germany in Brazil , and the DLG ( German Agricultural Society ) discusses with Abimaq approximation strategies of the two markets . carlotti warns : " I believe that Germany can get into Brazil by investing in local production , since they are in exports uncompetitive ."

* The reporter traveled at the invitation of the German Agricultural Society and the German Ministry of Agriculture

Source : Globo Rural Magazine ( Brazil ) .